The Right2Breathe™ campaign, based in Flemington, NJ announced an official partnership with Pulmonary Horizons® to provide educational and awareness resources about Chronic Obstructive Pulmonary Disease (COPD) for their 2016 screening and awareness campaign. The non-profit organizations are combining their efforts to increasing awareness, screenings, diagnosis and education to find the estimated 12 million Americans who live with COPD daily but have yet to be diagnosed.
The Right2Breathe campaign was co-founded in July 2014 by Joe Morrison and CEO Tim Charlet, two second-generation drag racers who have personal experience as caregivers for family members with pulmonary disease including COPD. Their project is targeted to a fan base of over 50 million individuals in the United States who share a common passion for motorsports and the automotive industry. The organizational co-founders want to make them aware that vocational or lifestyle choices can put you at high risk for developing respiratory medical conditions.
“COPD rings home for me and is the core inspiration for our Right2Breathe campaign,” says Morrison. “I want to share what I have learned while helping my father find ways to live with his COPD. Through our shared passion for NHRA (National Hot Rod Association) drag racing, we have found that you can still do what you love even with respiratory challenges.”
The mission of Pulmonary Horizons is to provide the highest quality, balanced, patient centered cross-continuum education™ in a learning environment that fosters critical thinking, encourages participation by all stakeholders, and instill a strong appreciation of practical knowledge and applied evidence-based programs in the treatment and management of patients diagnosed with COPD.
“Together we’ve had an active role in New Jersey supporting COPD education, screening and awareness for the past four years. In two short years, we have considerably expanded our reach. Thanks to the support of Vernon Pertelle and Pulmonary Horizons, we hope to expand our program in order to educate the extensive motorsports fan base about the dangers of COPD and provide them with tools and resources to reduce their risk potential.”