Autism Awareness/Acceptance 2020
Celebrating 15 years of progress, Autism Speaks unveils reimagined visual identity and effort to make 2020 its “Year of Kindness.”
In the 15 years since its founding, the autism community has seen considerable change, and Autism Speaks has evolved along the way.
“So much has changed in the world of autism since we were founded,” says Autism Speaks President and CEO Angela Geiger. “We’ve seen prevalence rise from 1 in 166 to 1 in 59 children in the U.S. We’ve seen $3.5 billion in federal funds allocated to the study of autism and those it impacts. And we’ve seen every state recognize the need to provide insurance benefits for people with autism.”
The new visual identity begins with an evolution of the iconic blue puzzle piece. Re-imagined to include a spectrum of colors in addition to Autism Speaks’ traditional blue, the logo signifies the diversity of perspectives and experiences with autism spectrum disorder and signals a deepened commitment to inclusivity.
In concert with the rebrand, Autism Speaks is challenging constituents to complete one million acts of kindness by the end of 2020. To participate in the initiative, supporters can log their acts of kindness at AutismSpeaks.org/Kindness.
Access tools to advocate with and for people with autism in local communities.
Shop for kindness-themed apparel to proudly display your commitment to kindness.
Sign up to host a Kindness Break and pour out kindness alongside friends and family.
Access resources to making sharing kindness easy.
Acts of kindness can include everything from lending a helping hand to a friend on the spectrum to volunteering at an Autism Speaks event to sending a message of goodwill through social media.