Kourtney Kardashian and Lemme Purr has posted the official announcement of a new supplement intended to increase vaginal health and “support vaginal taste, vaginal odour, vaginal health and vaginal freshness.” The video features Kardashian lying on the ground with cats circling her.
“Vaginal health is such an important part of a woman’s overall well-being (and not talked about enough) which is why we are so excited to launch this! Give your vagina the sweet treat it deserves (and turn it into a sweet treat)…We combined real pineapple and Vitamin C with the power of clinically-studied SNZ 1969™ probiotics to target vaginal health and pH levels that support freshness and taste.”
First thing’s first, since we’re talking about health here.
Not only are the supplements not regulated by the FDA, which means we have to trust brands when they tell us what’s in their products, but gynecologists are already criticizing Lemme’s new pussy potion.
Dr. Jen Gunter, author of The Vagina Bible, called out Kourtney’s “grift” on Instagram for perpetuating tired tropes about stinky vaginas, pointing to an entire chapter in her book that debunks the myth of pineapple as a smelly vagina salve. “Anyone who suggests that your vagina isn’t fresh or needs an improved taste is a misogynist and awful person,” she wrote.
Maddy Dann, a doctor in the United Kingdom, told BBC Newsbeat she’s worried that Lemme Purr will trick consumers into thinking “entirely normal” vaginal functions are problems: “There’s no such thing as an unclean vagina…(it) self-cleans…Every person with a vulva or vagina is going to have a different odor…scent…taste and…amount of discharge.
“What this product suggests is that every woman needs to have the same tasting or smelling, vagina discharge, and that’s just not realistic.”
Lemme Purr underlines the insistence on marketing (bogus) products to vulva owners by making a joke out of a vagina or positioning it as something to maintain for sexual consumption and not for legitimate health reasons (ie “turn it into a sweet treat”). The company also positions the “vaginal microbiome” as “delicate” and something that can “be easily disrupted.”
I don’t know whose vulva they’re talking about, but unusual sensation, odor, or irregular discharge are signals that something is off. Any messaging otherwise is anti-vag propaganda that our body parts are inherently filthy and need fixing.
So let me just reiterate here for good measure: do not take Kardashian-branded vagina vitamins. Do not insert them into your mouth or your vagina or your ass or your ear or any bodily hole you may have. When something smells or feels off, make an appointment with a real doctor.