St. Jude Children’s Research Hospital® is the only National Cancer Institute-designated comprehensive cancer center devoted solely to children. St. Jude freely shares the discoveries it makes, and treatments invented have helped push the overall childhood cancer survival rate to more than 80 percent. Families never receive a bill from St. Jude for treatment, travel, housing or food.
Their This Shirt Saves Lives monthly donation campaign has caught on through social media and has grown to encompass hundreds of celebrities, influencers and radio stations as well as thousands of supporters who took to their social channels with #ThisShirtSavesLives images and messages.
New Jersey’s Jon Bon Jovi has joined Drew Barrymore, Florida Georgia Line, Ludacris, Luke Bryan, Reba McEntire, Twenty One Pilots and many other celebrities in wearing and sharing a T-shirt with a simple yet compelling message as they team up with St. Jude Children: #ThisShirtSavesLives.
“Such a simple gesture as wearing a T-shirt has made a giant impact on the lives of children facing cancer and other life-threatening diseases,” said Richard Shadyac, Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are incredibly grateful for our supporters, including our many celebrity friends who have helped make This Shirt more than just a fashion statement and turned it into a true movement for good.”
So far, the effort has reached tens of millions of people across digital channels and helped lead to more than 90,000 monthly donors who have gotten behind the St. Jude mission: Finding Cures. Saving Children.